BSS Business School
BSS Diploma in Business
Research Methods
Business
Research Methods I
: Introduction to business research, Business research
process, Business research design and implementation, Measurement
concepts in business research, Attitude measurement, Sampling
design, Secondary data, Survey research, Questionnaire design,
Qualitative & observation methods.
Business
Research Methods II
: Experimentation, Data preparation & preliminary
analysis, Hypothesis testing – basic concepts, Hypothesis testing
– tests of differences, Correlation analysis & regression
analysis, Multivariate analysis, Business research reports, Ethics
in business research.
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